PRODUCT PROMOTION

Meaning and purpose of product promotion and its impact on the business performance.

Discussion of the various methods of production with characteristics of each method; advantages and disadvantages of each method.

Discuss factors that influence choice of a product promotion medium as well as advantages and disadvantages of each.

Discuss ethical issues in product promotion and how these issues affect the business.

Discuss the emerging issues and explain their impact on the business.

2.Outline four benefits that accrue to a company by using a prize winning competition to promote its products

3.Outline four steps involved in personal selling

4.State any three forms of after sales services offered to customers

5.State the functions of advertising agencies to the producers

6.Elgon industries a producer of sweets and chocolates wants to launch its products in the market. Outline four factors the firm should consider when choosing an appropriate mediumfor promotion

7.List four after sale services that a seller may offer to attract more buyers for his products

PRODUCT PROMOTION

1.Highlight five benefits that afirm gets from the use of customers care services as part of its operation

2.Highlight five circumstances under which persuasive advertising may be used

3.Explain five benefits that consumers are likely to enjoy from product differentiation

4.Jogoo business enterprise has been using salesmen to market their products. Highlight five benefits of this strategy to the company

5.Explain five circumstances under which personal selling would be the most appropriate method of promoting a product

6.A manufacturer exhibited his goods in a local trade fair. However, his sales didn't increase significantly thereafter. Outline five reasons that may have led to lack of significant salesincrease

7.Highlight five sales promotional methods which may be used by traders to increase their sales

8.Advertising in the newspapers is one way of promoting sales of goods. Highlight five limitations ofadvertising goods in newspapers

1. Name four equipment that can be available in the accounts office

2. Identify four qualities of a personal secretary

3. Give four characteristics of a good memo

4. Outline four duties of a company secretary

5. Mwita has introduced computers in his business operations, outline four benefits that he mayexperience

6. Highlight four ways in which an open office lay-out can contribute to efficiency in officeoperations

7. State four reasons why an organization should keep stock records for its office stationery

8. State four limitations of adoption of new technology by a business

9. Highlight four factors to be considered when selecting a method of re-producing documents

10. State four factors to consider when choosing an office layout

11. Outline four modern trends in office management

12. Enumerate four demerits of an open plan office

1. Name four equipment that can be available in the accounts office

2. Identify four qualities of a personal secretary

3. Give four characteristics of a good memo

4. Outline four duties of a company secretary

5. Mwita has introduced computers in his business operations, outline four benefits that he mayexperience

6. Highlight four ways in which an open office lay-out can contribute to efficiency in officeoperations

7. State four reasons why an organization should keep stock records for its office stationery

8. State four limitations of adoption of new technology by a business

9. Highlight four factors to be considered when selecting a method of re-producing documents

10. State four factors to consider when choosing an office layout

11. Outline four modern trends in office management

12. Enumerate four demerits of an open plan office

1. State four requirements necessary to secure a loan from the SACCO's

2. Give four hitches faced by the government of Kenya in the endeavor to privatize state firms

3. Outline five benefits of becoming a member of a savings and credit cooperative society (SACCO)

4. In the spaces provided below, write the type of partner described by each of the following statements

(i) One who is below 18years of age

(ii) One who has unlimited liability

(iii) One who gets involved in the daily running of the business

(iv) One who allows his/her name to be used in the business

5. Otwoma intends to start a business. Give four reasons why it is advisable for him to start a retail business shop instead of buying shares in a public limited company

6. State four circumstances that may lead to the dissolution of a partnership

7. State four features of incorporated business units

8. List four documents that are required before a public limited company is allowed to operatein the country

9. List four documents that are required before a public limited company is allowed to operate in the country

10. Highlight four ways in which the running of public corporations is ineffective in this country

11. You have been charged with a duty of preparing an article of Association for your company;state four items that you will include in your article of Association

12. Honey intends to join a consumer Co-operate society; Highlight four benefits she would get bybeing a member of the society

13. State four features of multinational corporation

14. State four type of partnership businesses