Product quality, service, and price were the three factors identified as being major determinants of a customer's perception of value. Contrast the value formula you would use if:

A: You were interested in purchasing a lunch that you needed to consume in ten minutes?

B: You wanted to enjoy a leisurely dinner with someone with whom you are romantically involved?

Required:

1) Would the manner in which you evaluate value remain constant? What are the implications of your answer to RMs in the hospitality industry?