Product quality, service, and price were the three factors identified as being major determinants of a customer's perception of value. Contrast the value formula you would use if

• A: You were interested in purchasing a lunch that you needed to consume in ten minutes and
• B: You wanted to enjoy a leisurely dinner with someone with whom you are romantically involved.

Would the manner in which you evaluate value remain constant? What are the implications of your answer to RMs in the hospitality industry?