Question
Product Segmentation Type Why? Salt Behavioral Salt can be segmented based on different usage behaviors, for example sold in large containers for heavy users (e.g.
Product
Segmentation Type
Why?
Salt
Behavioral
Salt can be segmented based on different usage behaviors, for example sold in large containers for heavy users (e.g. restaurants or families), smaller containers for single people, or individual packets for people eating lunch or dinner on the go.
Cereal
A car
Sunglasses
Toothpaste
A handbag
Shampoo
A TV
Sneakers
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
