Product selection, definition, and design takes place on a continuous basis. This is since products are constantly dying or being replaced. Organisations also generate most of their revenue and profit from new products. Operations managers must be able to anticipate changes in product opportunities, the products themselves, product volume, and product mix. According to Heizer et al. (2017) organisations must construct structures internally that have open communication with customers, innovative product development cultures, strong leadership, formal incentives, and training. The product options go through a series of steps, each having its own screening and evaluation criteria, but providing a continuing flow of information to prior steps (Heizer et al., 2017).

Select a product or service that you are familiar with and illustrate the product development stages that it would have to undergo.