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Product Strategy (5 marks) Detail your product configuration, production cost and characteristic measurements. Distribution Strategy (5 marks) Detail the channels selected and why as well
- Product Strategy (5 marks)Detail your product configuration, production cost and characteristic measurements.
- Distribution Strategy (5 marks)Detail the channels selected and why as well as the channels not selected and why not. Provide total target market reach (Not Total Customer Reach) and identify your use of promotions explaining why/why not.
Explanation: This is based on the Group Simulation Marketing Plan, and the product is ML backpacks.
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Crafting And Executing Strategy Concepts And Cases
Authors: Arthur A. Thompson Jr, Margaret Peteraf, John E Gamble And A. J. Strickland
22nd International Edition
9781260565744
