Product: SunnySide Self Heating & Cooling Lunchbox from the Indiegogo website: https://www.indiegogo.com/projects/sunnyside-self-heating-cooling-lunchbox--2#/. It is important that you capture any information you need for the assignment early as the site may close without much notice.

You are not required to join the site or to give out any personal/financial information to the site.

1. What category of adopter is currently using the product? Why? How can you attract the next 2 levels of adopters?

2. Identify which stage of the product life cycle the product is on currently. Why this stage? How will the stage identified and the current category of the adopter (identified in Question 1) impact the focus of your marketing efforts?

3. Select 2 pricing objectives from chapter 12 and discuss how they integrate with your product, target market and positioning decisions.

4. Choose a pricing strategy for your product. Be sure to discuss why you selected the pricing strategy and how it would work best for your product, target market and positioning decisions. Be sure to include reasons why you did not select the other 2 strategies.