Product to be talked about APPLE TV+

Scenario

Congratulations! You have been promoted to senior marketing analyst at your marketing firm, Destiny Marketing. Your firm has been hired once again by the client company of your selected product/service.

Your boss, Tiffany Morrow, tells you the client has requested a marketing assessment to answer this intriguing question: "Is our product well positioned for the future?" The company is particularly interested in recommendations regarding future customers and the customer experience in terms of digital technology.

Your client recently learned that Generation Z is already in the workforce, while the oldest members of Generation Alpha is five years away from that first part time job. It was a wake-up call in terms of who is the customer and what type of experiences the company needs to be offering those future customers.

You already have knowledge in the areas of consumer behavior and product positioning, so this assignment is perfect for you. You just need to do some reading about future trends.

Ms. Morrow recently read a book she strongly suggests as a research guide for this assignment. The book, Marketing 5.0: Technology for Humanity (Kotler et al., 2021), is available to you online. She specifically wants you to focus on two chapters which are highly relevant for this client engagement. Those chapters are linked below in Step 2. To make this research applicable to the client's specific consumer concerns, Ms. Morrow wants you to define "the future" as the next five to 10 years.

III. Positioning [insertproduct/servicename] for the Future.

Provide asummary ofyourassessmentandrecommendations.

How wellhasyourcompany positionedthis product/serviceto marketGen ZandGeneration Alpha?

Make recommendation(s) for how to better positionthis product/servicefor marketing to Gen ZandAlpha.

How well is your company implementing technologyfor this product/service offeringin terms ofaddressing the digital divide,providing personal, social, and experiential customer solutions?

Make recommendation(s) for how to better implement technologyin this offeringto deliver superior customer experiencefor the future(5-10 years).