productivity. It is especially handy in making an analysis of business penetration into new markets. Political factors encapsulate the effects of government dynamics on businesses. It is imperative to consider factors such as - foreign trade policy, trade restrictions, corruption, political instability, and tax policy when determining the viability of a market (Fosher). It also covers the economic factors, which focus on some economical elements that could affect the profitability of the business. Such factors are foreign exchange rates, raw material expenditure, interest rates, unemployment rates, and ination rates