Products and Brands Assignment

1. Determine 5 good brand names (and why) Non-durable, durable or service

2. Determine 3 poor brand names (and why)

3. With one of your good brands, walk us through the total product concept stages (core, actual and augmented)

4. What packaging factors exist, if any?

5. What key factors contribute to your personal brand loyalty preferences?

(pick a typical product you choose everyday)