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Products can be defined as bundles of features. These features can be put in product - level hierarchy. For example, when a shopper purchases new
Products can be defined as bundles of features. These features can be put in productlevel hierarchy. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This feature is an example of what level in the productlevel hierarchy?
Group of answer choices
potential product
core product
expected product
augmented product
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