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Products possess characteristics that influence the rate and level of adoption, from relative advantage and compatibility to complexity and trialability. The other characteristic is ________.
Products possess characteristics that influence the rate and level of adoption, from relative advantage and compatibility to complexity and trialability. The other characteristic is ________. Choose one 5 points observability remarkability rockabilly doability
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Marketing Channel Strategy
Authors: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson
8th International Edition
1292060468, 9781292060460
