Product/Service: Adidas Target Market: Youngster, Generation x Selling style: Social Status (Fear, Social Status, Sense of Security, Insecurity, Solve Problem) Selling points: Left Brain (facts) - Right brain - Unique selling point: Why Buy: Product/Service: Apple iphone Target Market: Baby boomers, Generation X, (Millennials and Generation Z already buys the phone) - Secured Selling style: Fear and solve problem (Fear, Social Status, Sense of Security, Insecurity, Solve Problem) Selling points: Left Brain (facts) - Apple has sold over 200 million phones as of 2018 - This shows the product is widely accepted Apple has shipped over 36 million phones for the first quarter of 2019. It still has global appeal Right brain- Does any other phone protect your information like Apple? Identity theft is on the rise because companies don't know how to protect you (Fear) If you are doing mobile transactions, why not eliminate your stress because Apple assures all your information is secure (Solve Problem) Why Buy: Unique selling point: Apple uses los which no other company uses! IOS allows your information to be more secure and products you from identity theft and fraud. Why Buy: Apple iPhone innovative features security features which will keep you safe! You can do transactions with out worrying about hackers