Prof. Lina Khan, recently appointed to the FTC, contends that O A. America's antitrust laws (and its "foundational" consumer welfare model) adequately controls or polices the business conduct of Amazon (and others). O B. the paradox of Amazon is that, despite its economic size and scale, it is highly competitive and never has nor will engage in preditory pricing. O C. Amazon's e-platform is not akin to an essential infrastructure or platform and, as such, Amazon should be not regulated in anyway. O D. Amazon's e-platform is an essential infrastructure or platform that others depend on/utilize thus creating a conflict of interest since this platform generates important data used by Amazon (or its affliates.)