Professional Assignment 1 - CLO 1, CLO 3

Suppose you are assigned to perform a situational analysis before establishing an IMC strategy for a business institution specializing in domestic aviation in the U.S.A. Write a 2-3 APA page paper with a minimum of three [3] peer-reviewed sources.

What should be your key considerations of this assessment?

What are the likely results that you would be interested to produce following this assessment?

Discuss the significance of such results in the process of establishing the proposed strategy of the firm.