Question
Professor Trueman retiredfrom his position at MCC andnowrunsaChevy dealership in Bad Axe, Michigan.When he advertised the new Chevy Malibu at $23,000, he sold two cars
Professor Trueman retiredfrom his position at MCC andnowrunsaChevy dealership in Bad Axe, Michigan.When he advertised the newChevy Malibuat $23,000, he sold two cars per week.He then experimented with a discount, cutting the price to $22,000, which led him to sell three cars per week.A further price cut to $21,000 led sales to rise to four cars.Andthe week he experimented with a price increase, hiking the price to $24,000, he sold only one car.
Part A- Usingdata from a table, plot the results of ProfessorTrueman'spricing experiment to discover his business'sdemand curve
Part B- Usethedemand curvedata from the spreadsheet to bothautomaticallycalculate and plotmarginal revenue(MR)with the following steps
- Calculatetotal revenue (TR)automatically
- Calculate marginal revenue (MR)automatically
- Plot and overlay the marginal revenue curve ontothesamegraph as the demand curve.
Part C-Analyze the demand and marginal revenue curves.Include the following
- What does theRevenue Testtell you about theprice elasticity of demand?
- Is the marginal revenue curve upward sloping or downward sloping, and why?
- Is one curve positioned higher or lower than the other? If so, which one? Would this be a one-time freak occurrence, or would that relationship always exist?Please explain.
Part D- Suppose for simplification purposes, that themarginal cost(MC)andaverage cost(AC)of selling each additional car is equal to $20,000.Add the data to the spreadsheet table.Then, plot and overlay the MC/AC curve over thesamegraph used to plot yourdemand and MRcurves
Part E-Using the graph from Part D, determine how many cars Professor Trueman should sell, and what price he should charge, assuming he has some market power
Part F- Use Excel, andthegeneral formula for profit in your textbook, toautomaticallycalculateprofit at each level ofweeklyoutput(sales).Confirm that your completed table has the following seven columns: Quantity, Price, Total Revenue, Total Cost, Marginal Revenue, Marginal Cost, and Profit
Part G-Determine ifyou think Professor Trueman is makingaccounting profit/lossoreconomic profit/loss.
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