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Professor Wendy Smith has been offered the following opportunity: A law firm would like to retain her for an upfront payment of $49,000.In return, for

Professor Wendy Smith has been offered the following opportunity: A law firm would like to retain her for an upfront payment of $49,000.In return, for the next year the firm would have access to eight hours of her time every month. As an alternative payment arrangement, the firm would pay Professor Smith's hourly rate for the eight hours each month. Smith's rate is $545 per hour and her opportunity cost of capital is 15% per year. What does the IRR rule advise regarding the payment arrangement? (Hint: Find the monthly rate that will yield an effective annual rate of15%.)What about the NPV rule?

My question is why we perceive the 15% cost of capital as the EAR but not APR?( why i cant perceive monthly interest rate as 15%/12=1.25%)

I am NOT asking for the answer for the whole question .Again , I am just asking WHY we perceive the 15% cost of capital as the EAR but not APR? Thank you very much

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