Profit = Revenue - Cost Cost Revenue How much Cost of Unmet TOTAL How much Rev. Unsold TOTAL Profit was purchase demand COST was from Cases REVENUE purchased (* $2) ($1) demanded Sale (* ($0.75) (supply) $3) 20 $40 $40 20 20*3 = 0 $60 $20 $60 $40 2*$1 = $42 22 20* 3= 0 $60 $18 $2 $60 $40 4*$1 = $44 24 $60 0 $60 $16 $4 $40 6*$1 = $46 26 $60 $60 $14 $6 $40 8*$1 = $48 28 $60 0 $60 $12 $8 $40 10* $1 = $50 30 $60 0 $60 $10 $10 22 $42 $42 20 2*$0.75 $60 - $19.50 = $1.50 $1.50 = $61.50