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PROFITABILITY: FY 2020 FY 2019 Net profit Margin: McDonalds 58.12% 63.96% Wendys 16.30% 19.35% Return on Assets: McDonalds 75.77% 1.69% Wendys 2.34% 2.74% Return on

PROFITABILITY:

FY 2020 FY 2019

Net profit Margin:

McDonalds 58.12% 63.96%

Wendys 16.30% 19.35%

Return on Assets:

McDonalds 75.77% 1.69%

Wendys 2.34% 2.74%

Return on Equity:

McDonalds -60.45% -73.39%

Wendys 2.14% 2.65%

Modified Du Pont Equation, FY 2012:

McDonalds Wendys

Net Profit Margin 58.12% 63.96%

Total Asset Turnover .12% .13%

Equity Multiplier 9.17% 9.67%

What story does the numbers tell?

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