Program Selection: Fixed Price Problems 7 and 8 refer to the data in Table 2 below. The advertiser sells a brand of frozen dinners. Its goal is to win market share from competitors for current users. Assume you have to choose just one program for the advertising. 7. If you were forced to use the demographic (traditional) method of vehicle selection, which program would you choose? Why? If you were free to choose any method of vehicle selection, which program would you choose? Why? Program (cost in '000 per 30 second ad) Football Movie Classics America got talent ($625) ($430) ($310) Pop. In Program Ratings M11 _E_ _