Programme : WGU Online MBA

Year/Level : 7

Academic Year : 2019/20

Trimester :

Module title : Creative Change and Innovation

Assignment no. 3

Module code: ONL703

Word guide: 1350

Percentage Weighting of this assignment for the module: 45%

Issue date :

Return date :

Lecturer :

Second marker :

Assessment Criteria -

Marks Awarded

Marks Available

Identify an external issue or problem which is relative to a company you are familiar with, that has been intensified by social and other media.Critically discuss this issue or problem in relation to how it is perceived within your chosen organisation, and the impact it could have on future productivity.

20

Critically discuss a variety of creative approaches you can take in response to this problem or issue, that will enable your chosen organisation to implement a solution.

40

Design a creative framework for your chosen organisation which will allow for the successful implementation of change in relation to that issue or problem in a constructive and positive way, identifying any resource requirements and implications, and pinpointing any potential risks, and seeking solutions to those risks.

40

Harvard referencing principles are applied throughout the submission in the correct manner. Authentic and academic sources have been utilised to support each section of the work

Omitting to reference correctly reduces work to a descriptive level only.

The work is presented to a professional and business-like standard and incorporates an introduction and summary. Each section is clearly identified with a sub-heading. International business English that is correctly structured and applied throughout.