PROJECT CASE STUDY ORIENTATION

Week 11

Applicable VLOs for This Weeks Case Study

12. Complete all work according to relevant and accepted business ethics and within the scope of corporate responsibility.

Brief Introduction to This Weeks Case Study

One of THE TENDER TOUCH corporation stores is experiencing bad publicity. Linda the general manager of THE TENDER TOUCH corporation is determined to analyze and solve this problem, to save THE TENDER TOUCH corporation public image. She assigns a special team of auditors, to analyze the situation, then she reads the auditors report, and acts.

This Weeks Detailed Case Study Information

25 Edgington avenue store, is considered the jewel crown of THE TENDER TOUCH company stores. The store accounts for 7% of THE TENDER TOUCH corporation revenues, and around 6% of the companys profits. This key store, was recently redesigned and modernized. The store was always popular among THE TENDER TOUCH corporation clients. Linda was shocked to know that 25 Edgington avenue store is facing bad publicity, and revenues are declining, so she started an investigation.

Linda sent a team of auditors to analyze the stores operations over the weak. The auditors watched closely the in-store client experience, and client service. Also, they audited the stores policies and operations, along with the financial statements. One auditor surveyed clients to get more insight, on what have changed. After they finished their job, a report was submitted to Linda, summarizing their findings.

Linda took the report and eagerly read it. While reading the report she noticed strange behaviour patterns in the 25 Edgington avenue store. To begin with, the store is full of banners supporting one local politician. Linda knows that it is the election season in Canada, but she never thought she would see political ad campaigns inside his companys stores. Auditors attached some photos of these political adds, and Linda was shocked to see political candidate bands hanging over promotion ads. Moreover, auditors cited that certain individuals walk through the aisles and pitch the candidate to visiting clients. Some clients feel uncomfortable sharing this information with these promoters while others eagerly engage in it. Linda, could not figure out where do these individuals come from, she doesnt remember recruiting political promoters to run 25 Edgington avenue store. Finally, instead of playing music, the store now plays political ads, asking clients to vote for a certain candidate.

Linda was puzzled by these observations, she realized that the political nominee is the store manager cousin. She asked the store manager for justifications, but the store manager explained that she knows nothing about the in-store political promoters, and the Ads were hanged inside the store, to raise public awareness about the need to vote.

Linda decided to think about this issue and analyze it more thoroughly to make sure she reaches the right decision.

Deliverables, Format and Marking Scheme for This Weeks Case Study

Your task is:

1% analyze the store manager behavior from a business ethics stand point.

1% recommend the best course of action which should be taken against the store manager.

1% analyze the store manager behavior from an ethical, and Corporate Social Responsibility stand points.

2% recommend the best course of action, in regard to 25 Edgington avenue store, and the store manager