Project Description:

During the last couple decades, social media has become an integral part of our lives. The importance of social media presence on a business cannot be overemphasized because it helps create brand awareness, reach a larger audience, and collect feedback from consumers. It is actively used by company HR departments in recruitment. According to a recent survey, 70% of respondents use social networking sites to research prospective job candidates, and 90% of employers find social media important when they evaluate candidates. What's more, 79% of hiring managers have denied a job to a candidate due to inappropriate content on social media.

Read the following articles and then answer the questions below:

o "Should Your Business Screen Employees Using Social Media?" https://hrdailyadvisor.blr.com/2020/03/10/should-your-business-screen-employees-using-social-media/ o

"How to Check a Potential Candidate's Social Media Account" https://blog.sage.hr/how-to-check-a-potential-candidates-social-media-account%E2%80%8B/ o

"6 Great Tips for Developing a Professional Online Presence" https://chelseakrost.com/6-tips-for-developing-a-professional-online-presence/ o

"26 Ways Social Media Can Land or Lose You a Job" https://blog.cheapism.com/how-social-media-affects-careers/#slide=4

1. Explain why you think employers screen job seekers' social media profiles before job interviews. In your opinion, how does a social media profile affect a job seeker's social perception to potential employers?

2. What can be social media-related reasons for why hiring managers may reject candidates?

3. Provide at least 3 tips on how a person can create a professional online presence that would increase their chances of getting a better job.