Project Description:

For your Portfolio Project Part 1, you will write a LinkedIn article where you will demonstrate your thought leadership by discussing the implementation of a digital marketing strategy for a business. Write about your responses to the following questions:

What are the benefits of integrating a digital TV marketing strategy into a business?

What are those key factors from a business that need to be pulled into the marketing strategy? How does social media fit in this strategy? What are the opportunities and challenges of implementing both paid and organic social media?

How does email fit in a marketing strategy?

What are some of the KPI's that a business needs to focus on when evaluating a marketing strategy?

Write at least 400 words for your article.