Project Description . Porter's Five Forces is an easy framework to understand and offers learners a quick way to analyze the relative attractiveness of an industry. Porter's Five Forces Framework serves as a tool for analyzing competition of a business. It examines five forces that determine competitive intensity and, therefore, the attractiveness (or lack of it) of an industry in terms of its profitability. Porter's Five Forces is also reinforced throughout the text (and blackboard) and it is important that you have a solid understanding of each force. For this project, choose an industry you are considering to perform a Porter's Five Forces analysis on. I . You can select one of the industries below or any other industry you like and deem relevant to class or the current event topics we discuss in class. You should consider the industry from the perspective of a potential new entrant of a product or a potential new service provider for example, if you are considering the local transportation Industry in Manhattan you can examine the 5 forces model from the perspective of a new entrant similar or different than existing transportation providers. You should write from the perspective of a hired consultant by an investor who is considering entry in the industry with a new business. Make mention of the particular industry and the fictitious new company. Each of the 5 forces should be a separate paragraph or bullets. Feel free to insert relevant pictures or diagrams. This project is typically 1 or 2 pages. 0 . Potential Industries and Companies : products/services" Tablet/Laptop Computing PC Market: Laptop Computer and Desktop Computer Mobiles: iPhone (Apple) /Droid (LG or Xiaomi or Samsung or Huawei) Beverages: Coca-Cola, Pepsi Geospatial: GPS Device and a printed Road Atlas Publishing: Digital Books and Printed Books Electronic Payments: PayPal/Venmo, Google Wallet, Xoom, Cryptocurrencies, ... Collaboration software: Microsoft Teams, Zoom, WebEx, Google Meet, BlueJeans, Slack Transportation/Livery: Taxi , Uber, Lyft, Citibike, scooters , autonomous/self-driving cars ... Hotel: Airbnb, Marriott ... $ You will choose an industry and any fictitious company name you like Bargaining Power of Suppliers Threat of New Entrants Industry Rivalry Threat of Substitutes Bargaining Power of Buyers