Project Description:

Some entrepreneurs find success by being a first mover and some find success by being a fast follower.

Fast Follower - A company that quickly imitates the innovations of its competitors.

First Mover - A company that gains a competitive advantage by being the first to bring a new product or service to the market.

For Project 3, do some online research to name and describe the strategies of a company that was successful as a startup being a first mover. Then, contrast this with a company that was successful being a fast follower. Consider marketing strategies, competitive environments, and barriers to entry that each company overcame.