Project develop a marketing strategy for MediCorp Medical Incubators to expand to Brazil

Product: Medical Incubators

Selected Country to expand: Brazil

Step 1: Assess the Characteristics of MediCorp's Potential Customers in the Selected Country (Brazil)

• first analyze the characteristics of the company's potential customers in the new market and address the international cultural differences.
• When you have assessed the characteristics of MediCorp's potential customers for medical incubators in Brazil, continue to the next step, where you will work on expanding MediCorp's product base in the selected country by accounting for MediCorp's mode of entry.
• examine some key attributes of the company to adequately prepare it for international expansion.

Step 2: Develop a Marketing Strategy

Include the following components in your marketing strategy:

• selection of new medical device for MediCorp to introduce in the selected country (medical incubators)
• MediCorp's main competitors in your medical incubators devices industry in Brazil
• market and segment growth of your selected medical deviceover the next three years in Brazil.
• Where does MediCorp add value as a way of gaining a competitive edge?
• Recommendation of relocation of one or more activities from MediCorp's value chain in the United States to Brazil, usingPorter's Value Chainanalysis.
• the legal business entity to market the products in the country (reviewModes of Entryfor help)
• impact of the country's legal, ethical, and cultural standards on MediCorp's operations in Brazil (reviewGovernance and Accountabilityfor more information)