Project develop marketing strategy for MediCorp Medical Incubators expand to Brazil

Product: Medical Incubators

Selected Country to expand: Brazil

Step 1: Assess the Characteristics of MediCorp's Potential Customers in the Selected Country (Brazil)

• first analyze the characteristics of the company's potential customers in the new market and address the international cultural differences.
• When you have assessed the characteristics of MediCorp's potential customers for medical incubators in Brazil, continue to the next step, where you will work on expanding MediCorp's product base in the selected country by accounting for MediCorp's mode of entry.
• examine some key attributes of the company to adequately prepare it for international expansion.

Step 2: Develop a Marketing Strategy

Include the following components in your marketing strategy:

• selection of new medical device for MediCorp to introduce in the selected country is medical incubators
• MediCorp's main competitors in your selected medical diagnostics devices industry in Brazil
• market and segment growth of your selected medical deviceover the next three years in your selected country.
• Where does MediCorp add value as a way of gaining a competitive edge?
• Recommendation of relocation of one or more activities from MediCorp's value chain in the United States to your selected country, usingPorter's Value Chainanalysis.
• the legal business entity to market the products in the country (reviewModes of Entryfor help)
• impact of the country's legal, ethical, and cultural standards on MediCorp's operations in the country (reviewGovernance and Accountabilityfor more information)
• What are the companies that offer medical incubators in Brazil (competitors)? Are sales records available for their medical devices in Brazil?
• What is the forecast for incubators in Brazil market sales?
• What about the other activities in the Value Chain? Will these be included in Brazil as well. It is important to list all of the activities and how they will be handled. Will MediCorp have strategic partners in Brazil that handle or share some of the activities?
• What retailers would carry medical incubators? Are retailers the real target here?
• Financial Projection: This section needs significantly more detail with respect to the market size for incubators. All hospitals have natal care? Where is the 3-year forecast? What are the total revenues associated with incubators in Brazil that could be used, with the market share estimates, to calculate sales revenues? research on the market shares of competitors, market size, etc.

1. Executive summary
   • summarizes the results of your analysis and how you arrived at the recommendation
   • belongs on a separate page from the introduction to the report
   • Start your executive summary as follows: "Business Plan for MediCorp to enter Brazil $(size of market in US Dollars) market for medical incubators through a [type of legal structure] with [selected alliance partner]."
2. Introduction
   • states the purpose of the report
   • explains what the report will do
   • introduces the industry, country, and client's name
3. Marketing strategy
   • market analysis
   • characteristics of potential customers in the country
4. Governance and CSR
5. Financial projections
6. Strategy implementation
7. Conclusion
   • Summary of the recommendations and rationale
8. Reference