Project Guidelines DISCUSSION AREA GUIDELINES/MARKING CRITERIA Introduction Describe the background of your company and the kind of (100 words) products it sells. What is the objective and scope of this report Body (about 2,700 words) Must demonstrate Describe the research methods used to get information on target assessment, evaluation and markets. You can include more than demographics. Apply the synthesis of material covered STP (segmenting, targeting and positioning) strategy that you using appropriate examples to have learned in this module. link with citations and Apply the 4P's in marketing mix concept. As for the product, quotations describe in detail use the 3 levels of product concept. Describe how you choose the logo and the brand name, etc. Is it a totally new product or product modification? Pricing strategies used? Pricing approached used? Distribution channel used? Any middle men used? Apply Promotion campaign. You have to choose at least two promotion mix tools to promote the product you have designed. Recommendations Recommendations should be based on the summary of your findings (100 words) Conclusion A strong conclusion must be reasoned out with the summary of your (100 words) reasons for your recommendations Format and Layout (including referencing)