Project Guidelines Groups are expected to develop a marketing mix to be implemented by an existing brand for a fictional product that the group decides on in line with concepts discussed in class (Identify the target market, the product position and the way it is differentiated from the competition, if at all) For example, the brand Crix coming up with a new product of chocolate wafers. Groups should also present in tabular form a SWOT analysis (point form with brief explanation of each point) of the product. Groups should discuss the product, price, place and promotion strategies to be used Groups are encouraged to use graphical and pictorial representations where necessary. Group size: 7-8 members (Exceptions must be approved by the Lecturer) You are required to form your own groups. Group members' names and respective ID numbers are to be submitted to me via email by the end of the third class, September 23rd 2021. If you are having difficulty finding a group send me an email ASAP to be placed in a group. Project Formatting Guidelines Brief background on the target market, the product position, points of differentiation and SWOT analysis (2 pages max) Analysis of the pricing, product, promotion and distribution strategies implemented by the company (8 pages) 10 pages (excl. Cover Page and Appendices) 5% will be deducted for each additional page submitted Font Type Times New Roman, Font Size 12, Typed Double Spaced Bound/Stapled Cover Page indicating Group Members names and ID numbers All pages to be numbered Reference style to be used is the Chicago Manual Style Project must include Table of Contents Headings and subheadings appropriately formatted/sized Projects are to be submitted on November 18th 2021 at the Management Studies Secretariat. Project Guidelines Groups are expected to develop a marketing mix to be implemented by an existing brand for a fictional product that the group decides on in line with concepts discussed in class (Identify the target market, the product position and the way it is differentiated from the competition, if at all) For example, the brand Crix coming up with a new product of chocolate wafers. Groups should also present in tabular form a SWOT analysis (point form with brief explanation of each point) of the product. Groups should discuss the product, price, place and promotion strategies to be used Groups are encouraged to use graphical and pictorial representations where necessary. Group size: 7-8 members (Exceptions must be approved by the Lecturer) You are required to form your own groups. Group members' names and respective ID numbers are to be submitted to me via email by the end of the third class, September 23rd 2021. If you are having difficulty finding a group send me an email ASAP to be placed in a group. Project Formatting Guidelines Brief background on the target market, the product position, points of differentiation and SWOT analysis (2 pages max) Analysis of the pricing, product, promotion and distribution strategies implemented by the company (8 pages) 10 pages (excl. Cover Page and Appendices) 5% will be deducted for each additional page submitted Font Type Times New Roman, Font Size 12, Typed Double Spaced Bound/Stapled Cover Page indicating Group Members names and ID numbers All pages to be numbered Reference style to be used is the Chicago Manual Style Project must include Table of Contents Headings and subheadings appropriately formatted/sized Projects are to be submitted on November 18th 2021 at the Management Studies Secretariat
