Project I: Failure Case Study The goal of the project is to tell the story of a successful company's failure and use a diagnostic framework to explain the failure and determine lessons learned. Company selection. Select a very successful publicly traded firm that later failed. While there are many examples from which to choose, you might want to select a company that can be used for both projects. IBM, Apple, and Lego are companies that were successful, failed and then was later transformed. As discussed in the lectures, there is no such thing as a successful company. Companies are successful for a period and then fail. The pattern is identifiable and predictable. To describe the company failure, you need to define and document the failure (using success indicators) and illustrate it with a timeline showing the demise. Your timeline provides the foundation and central organizing element (along with the diagnostic model) for Project I. This is the first step in your project. Your target company has a history before and perhaps after the failure, but we are only interested in the time prior to the failure. Sometimes teams spend a lot of time dealing with issues that are outside of