Project Paper #1 due the last day of Week Three

120 points of the 1,000 possible course points possible (12%)

Navigate to https://www.sec.gov/edgar/searchedgar/companysearch.html

[or use http://www.annualreports.com/ or the Investor Relations of the company website, etc.]. Use only the most recent, 2016 or 2017, consolidated financial statements available.

Enter the name of any familiar company that offers ownership or lender security interests (stocks or bonds) to the public through U.S. markets (e.g., Disney, Colgate, GM, Toyota, Exxon, Alphabet, Amazon, etc.) Use the consolidated financial statements from the annual report (form 10K) for the most recent year available.

An adequate small group of ratios [for a vertical (single year ratios interpretation, and a three-year horizontal (time-line, three-years, trend) analysis] is also provided below.

Ask further, including about combining accounts into more general categories, through the Help Desk discussion board.

Write a report through which you analyze these ratios interpreting what each ratio or related group of ratios indicates about the firm, explain any significant changes or trends indicated over the years of the ratios included offering likely causes. Adding industry average ratios or a competitor's ratios to your analysis will strengthen your report.

Use APA style referencing for attributions to resources used as you provide the detailed locations of the specific information from within those resources.

https://owl.english.purdue.edu/owl/resource/560/01/

Resources:

Chapters Two and Three of our Finance textbook.

http://www.principlesofaccounting.com/chapter-16/statement-analysis/

http://www.investopedia.com/university/ratios/

http://www.aaii.com/journal/article/16-financial-ratios-for-analyzing-a-companys-strengths-and-weaknesses.touch

http://www.myaccountingcourse.com/financial-ratios/

http://www.netmba.com/finance/financial/ratios/

http://www.cpaclass.com/fsa/ratio-01a.htm

https://www.accountingcoach.com/financial-ratios/blog

https://www.zionsbank.com/pdfs/biz_resources_book-6.pdf