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Project Topic: Expansion of Existing Business to New Location. Project Structure: 1. Introductory Analysis Focus on unversed needs of a market where the demand is

Project Topic:

  • Expansion of Existing Business to New Location.

Project Structure:

1. Introductory Analysis

Focus on unversed needs of a market where the demand is greater than the supply and whether the product or service or operation will have a distinct advantage. Then you need to determine on what are the milestones to cross.

2. Conduct Market Survey or Feasibility Study

This step is key to the success of your feasibility study, so make it as thorough as possible. Things to consider are the geographic influence on the market, demographics, analyzing competitors, value of market and what your share will be and if the market is open to expansion.

3. Prepare Projected Cost Statement

Start with what you expect the cost of the venture / expansion / product or service launch or migrating to E-Business to be and then what investment is needed to achieve that goal. This is the foundation of a cost statement and analysis. It should be thorough and include start-up costs, fixed investments and operation costs. These costs address things such as equipment, merchandising methods, real estate, personnel, supply availability, overhead, etc.

4. Plan Business Organization and Operations

Products / services Sales projections including pricing and promotion Projected revenue for three years Estimated cost for three years Profit projections for three years

5. Review and Analyze All Data

All these steps are important, but the review and analysis are especially important to make sure that everything is as it should be and nothing requires changing or tweaking. So, take a moment to look over your work one last time. Reexamine your previous steps, such as the cost statement, business plan and operations. Is it still realistic? This is also the time to think about risk, analyzing and managing, and come up with any contingency plans / exit plans.

6. Make Go/No-Go Decision

You're now at the point to make a decision about whether the new business or expansion of the current business or launch of new product / service or conversion of normal business to E-Business is feasible or not. That sounds simple, but all the previous steps we're leading to this decision-making moment.

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