Projecting sales price changes depends on factors specific to the firm and its industry that might affect demand and price elasticity. Which of the following types of companies would most likely be able to increase prices?

a. A firm in a capital intensive industry in which excess capacity exists.

b. A firm operating in an industry that is transitioning from the high growth to the maturity phase of its life cycle.

c. A firm in a capital intensive industry that is expected to operate near capacity for the near future.

d. A firm operating in an industry that is expected to experience technological improvements in its production process.