Projects associated with a business plan will most often require funding. Hence the funding request is a critical part of the business plan. This is what the company's leaders will need to know and what potential investors will require. The three questions to answer are the following:

1. What information will be needed to develop the funding request?
2. How do you see this information being used to support the funding request and the other business functions?
3. How do you see the information for the funding request being researched and developed?