Promote a healthy snack bar that you have recently launched or

a healthy food restaurant that you've just opened to a targeted

segment in Palestine.

You should apply the different concepts, theories and tools you

learned throughout this course. The snack bar or restaurant you

would like to launch is supposed to satisfy the needs, desires, or

preferences of a certain segment or provide your targeted

segment with benefits or solutions. The following prompts

should guide you in writing up your term paper: (5 points each)

Start by specifying whether you're promoting a healthy snack

bar or a healthy food restaurant then define your targeted

market:

Question: Explain how you can motivate the target consumers to buy

your snack bar or frequent your restaurant. You should also

reflect certain terminal values underlying your snack bar or

your restaurant by constructing a means-end chain model