Promote a healthy snack bar that you have recently launched or

a healthy food restaurant that you've just opened to a targeted

segment in Palestine.

You should apply the different concepts, theories and tools you

learned throughout this course. The snack bar or restaurant you

would like to launch is supposed to satisfy the needs, desires, or

preferences of a certain segment or provide your targeted

segment with benefits or solutions. The following prompts

should guide you in writing up your term paper: (5 points each)

Start by specifying whether you're promoting a healthy snack

bar or a healthy food restaurant then define your targeted

market:

3) Explain two WOM strategies you can use?