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Promote a healthy snack bar that you have recently launched or a healthy food restaurant that you've just opened to a targeted segment in
Promote a healthy snack bar that you have recently launched or a healthy food restaurant that you've just opened to a targeted segment in Palestine. You should apply the different concepts, theories and tools you learned throughout this course. The snack bar or restaurant you would like to launch is supposed to satisfy the needs, desires, or preferences of a certain segment or provide your targeted segment with benefits or solutions. The following prompts should guide you in writing up your term paper: (5 points each) Start by specifying whether you're promoting a healthy snack bar or a healthy food restaurant then define your targeted market: 1) Explain how you can choose popular culture to promote your product: you will earn extra marks if you choose a brand name for your snack bar or restaurant and/or a logo 2) Explain how you can use group influence to entice your target market to select and buy your product or frequent your restaurant (what form/s of reference group influence apply)? 3) Explain two WOM strategies you can use? 4) Explain how you can motivate the target consumers to buy your snack bar or frequent your restaurant. You should also reflect certain terminal values underlying your snack bar or your restaurant by constructing a means-end chain model 5) What type of motivational conflict can you overcome through your ads in relation to your snack bar or your restaurant? Explain your answer 6) Create a personality for your snack bar or restaurant to position it in the minds of your targeted consumers 7) Use sensory marketing and Gestalt organizing principles to facilitate consumer perception of the meaning/positioning of your snack bar or restaurant 8) How can you use semiotics to influence consumer interpretation of your snack bar or restaurant? 9) Use classical conditioning and instrumental conditioning to induce learning and a positive response to your promotional efforts 10) Construct an associative network for your brand You are required to write 1000-1500 words (2-3 pages) and
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