Promote Amazon Alexa/Echo Devices - describe how to communicate the benefits of this product to a target market of older and younger users.

Use some combination of the following to promote your product:

• Traditional AdvertisingTV, radio, newspapers, magazines, billboards, and direct mail
• Online MediaWebsites, social media, and blogs
• Sales PromotionFree samples, coupons, point of purchase displays, trade shows, and product demonstrations
• PublicityPress releases, product launches, special events, community involvement, writing articles, and testimonials
• Personal SellingIn-store salespeople, outside salespeople, inside salespeople, and sales training

Please provide references so further research can be conducted.