Promoting Personal and Agency Brand The real estate profession encompasses a myriad of details required when entering the profession. However, after completing all these, there is another step that is to be taken - creating your personal brand and promoting it when communicating with your buyers. A personal brand provides a clear reflection of who you are whilst an agency brand reflects the agency as a whole. Usually when recruiting, agencies look for people who will fit in with their brand and reflect the values they hold in their everyday dealings. Talk about your values Focus on the profession and your reason for helping people, while also delving a little deeper into the customer you are looking for and how your services will be different from other agents. Use visual representation You can rely on visual representations when looking to promote your personal brand. Such visual representation includes a symbol, logo, advertisements or social media. Refer to your online profile When talking with a buyer, you could refer to a house you sold thats similar to what they are looking for and that they could look it up on your Instagram or Facebook etc. In all emails, it is important to have a link to your social media or online webpages this will help build the buyers confidence in you, as they can see and scroll your portfolio. Why are agencies important when it comes to communicating with buyers? o Agencies help bring the seller and buyer to a common ground. o Agencies bridge whatever gap that exists between seller and buyer. o Ease flow of information as they have processes in place

Identify and explain one (1) technique you could use to promote your personal brand when communicating with buyers.

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