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Promotion and sales promotion are two controversial terms in the marketing and advertising fields because they are often used interchangeably but they are not the
Promotion and sales promotion are two controversial terms in the marketing and advertising fields because they are often used interchangeably but they are not the same thing in practice. Conceptually
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Modern Management Concepts and Skills
Authors: Samuel C. Certo
13th edition
133059928, 978-0133059922
