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Promotion tools can be categorized using the followingdimensions:_____________________________ A. premium,valueand economy B. message impact, and costs C. digital and traditional D. reach and frequency E.

Promotion tools can be categorized using the followingdimensions:_____________________________

A.

premium,valueand economy

B.

message impact, and costs

C.

digital and traditional

D.

reach and frequency

E.

how individualized the message can be, and whether information flows one- or two-way

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