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Promotion tools can be categorized using the followingdimensions:_____________________________ A. premium,valueand economy B. message impact, and costs C. digital and traditional D. reach and frequency E.
Promotion tools can be categorized using the followingdimensions:_____________________________
A.
premium,valueand economy
B.
message impact, and costs
C.
digital and traditional
D.
reach and frequency
E.
how individualized the message can be, and whether information flows one- or two-way
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