Promotional Items:

Black and Decker is offering instant rebates at Home Depot on all of its tools.

Supercuts, a national hair salon chain, holds local launch events for new stores to give potential customers a chance to experience its services.

Simon & Schuster, a major book publisher, used its public relations department to get a good review of an upcoming book in the New York Times.

Blue Apron, an ingredient-and-recipe meal kit service, uses food trucks to show cooks preparing its meals and offer free samples to visitors.

AT&T are promoting that customers that buy a Samsung Galaxy S8 in the month of January will get another one free when they also purchase DIRECTV service.

McDonald's has ads on buses and billboards announcing its seasonal McCafe Peppermint Mocha flavor.

An ad for the new Tesla Modal 3 shows the car by itself against a dark background. The ad's message says "Batteries included".

A Coca-Cola ad shows a young couple alone in a park drinking its' new Coke Zero Sugar. The ad's message says "Tastes more like Coke, looks more like Coke".

The AIDA model A marketing manager must understand that the most pertinent promotional objectives should depend on the market situation and target market. The basic promotion objectives fit very neatly with an action-oriented model called AIDA. The AIDA model consists of four promotion tasks: 1) to get Attention, 2) to hold Interest, 3) to arouse Desire, and 4) to obtain Action The goal of this exercise is to demonstrate your understanding of the AIDA process. In this activity, you will read a description of a promotion and decide which AIDA category it best represents. Roll your cursor over each item to read the description of a promotional item. Then drag and drop it into the appropriate AIDA category which it MOSTLY represents. Some items may feature elements of multiple categories, but choose the one that best fits each promotional option. Coca-Cola Blue Apron Tesla Simon & Schuster Black and Decker AT&T McDonald's Supercuts Attention Interest Desire Action SRS