Promotional Mix Elements This activity is important because firms must communicate with customers for marketing to occur. Marketing managers use one or more of the five promotional elements to communicate with customers: advertising, personal selling, public relations, sales promotion, and direct marketing The goal of this activity is to demonstrate your understanding of the differences between the five promotional elements. Roll over each promotional example to reveal its description, then drop the example onto the proper promotional category Company Annual Report LL Bean Catalog Mr. Plaid Coat Spam Going groen Allstate Mayhem Blue suits/white shirts Bombas socks Buy one get one froo McDonald's Monopoly Personal Selling Advertising Public Relations Sales Promotion Direct Marketing LL. Bean Catalog Blue suits/White shirts Company Annual Report Going green Buy one get one free McDonald's Monopoly Mr. Plaid Coat Spam