Promotional Mix Items ?(define each one): 

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Match the IMC tool to the definition

Broad IMC Tools		Match to its best definition/overview
A.  Advertising		Targeted communication with customers to generate a response.
B.  Sales Promotions		Utilizing corporate support for a cause or an activity
C. Online Marketing (website, online advertising)		Distribution of content to facilitate interpersonal interactions through various platforms.
D.  Social Media		Designed to present the product in the best location in the store or to grab consumers interest through a display located at the point of purchase
E.  Public Relations (including brochures, newsletters)		A paid form of communication delivered through a mass medium designed to persuade.
F.  Personal Selling		Electronic media to build the brand image and educate the customers
G.  Direct Marketing (mail, email, text)		Designed to entice consumers with tools like coupons or rebates.   Designed for use in conjunction with other IMC tools.
H.  In-store Merchandising and POS materials.		Two way communication that is designed to influence the buyer
I.  Events and sponsorship		Build and maintain a positive image, generate media attention.