Promotional Strategies of Grupo AlEn Cleaners company based in Houston, Texas.? How do we develop a consistent message about our product?? What approaches to each of the promotional options should we use?? What (if any) role should a sales force play in the promotion plan? 

  

Step 1: Identify the Target Audiences Step 2: Establish the Communication Objectives Step 3: Determine and Allocate the Marketing Communication Budget . Determine the Total Promotion Budget Decide on a Push or a Pull Strategy Allocate the Budget to a Specific Promotion Mix Step 4: Design the Promotion Mix Step 5: Evaluate the Effectiveness of the Communication Program