Promotion's Cannibalization Effects Dinardo's 32 Average monthly volume for: Dinardo's 16 1. When the other Dinardo's item is ON promotion 2. When NOTHING is on promotion Volume change from promotion of other item Revenue change from promotion of other item Variable cost change from promotion of other item Promotion cost change from promotion of other item Marketing margin change from promotion of other item Total brand impact from promotion on top-line revenue Total effect of D32 promotion NA (line 5 for D32 from part 1 and the effect in line 4 for D16 in this table) Total effect of D16 promotion NA (line 5 for D16 from part 1 and the effect in line 4 for D32 in this table) Total brand impact from promotion on marketing margin Total effect of D32 promotion (line 8 for D32 from part 1 and the effect in line 7 for D16 in this table) Total effect of D16 promotion NA NA (line 8 for D16 from part 1 and the effect in line 7 for D32 in this table) Calculate ROMI for each product? D32: D16: Promotion's Cannibalization Effects Dinardo's 32 Average monthly volume for: Dinardo's 16 1. When the other Dinardo's item is ON promotion 2. When NOTHING is on promotion Volume change from promotion of other item Revenue change from promotion of other item Variable cost change from promotion of other item Promotion cost change from promotion of other item Marketing margin change from promotion of other item Total brand impact from promotion on top-line revenue Total effect of D32 promotion NA (line 5 for D32 from part 1 and the effect in line 4 for D16 in this table) Total effect of D16 promotion NA (line 5 for D16 from part 1 and the effect in line 4 for D32 in this table) Total brand impact from promotion on marketing margin Total effect of D32 promotion (line 8 for D32 from part 1 and the effect in line 7 for D16 in this table) Total effect of D16 promotion NA NA (line 8 for D16 from part 1 and the effect in line 7 for D32 in this table) Calculate ROMI for each product? D32: D16