Prompt 1: When developing an integrated marketing plan, what types of research and/or information about your client's target consumer should/can be gathered? How can it be obtained and in what ways would this information be useful for your client to know to maximize the effectiveness of their upcoming campaign? Also, what types of research are probably not possible and/or would be unethical for your client to gather? Why is this so? Prompt 2: What factors do you think your selected target consumers will be most impacted by? Why? What stages do you think your client needs to focus their campaign's of the buying process efforts on (could be more than one)? Why?