Prompt: Choose a social media campaign to research and evaluate. The campaign should span multiple social media channels and leverage influencers as a tactic. You may choose one of the social media campaigns featured in the articles below or a different social media campaign of your choice

https://blog.hubspot.com/marketing/lovable-video-marketing-campaigns#sm.00000010syte9wcwhq418fxgxo3p3

https://www.businessinsider.com/iab-2016-mixx-report-most-effective-digital-ads-2016-4

To support your response, cite at least two sources, such as industry leaders, academic articles, case studies, and research studies. Specifically, the following critical elements must be addressed:

a.Target:Identify the target audience for each selected campaign, supporting your response with specific examples or data.

b.Influencers: Explain how the campaign leveraged influencers as a tactic.

c.Metrics: Discuss how metrics were used (or could have been used) to evaluate the success of a campaign.

d.Recommendations for Improvement: Provide specific suggestions for improving the campaign.

e.Other Considerations: Address potential ethical, legal, and cultural considerations related to the campaign.