Prompt: Imagine that you work for the public relations department of a new streaming movie rental service. For $8.00 a month your customers have unlimited access to a choice of thousands of streaming titles. The company's goal is to reach a total of 30 million subscribers (and increase the company's income accordingly) within the next five years. Your job is to come up with interesting and attention-getting public relations events and materials to help the company achieve its goals. This might include creating commemorative events connected to the anniversary of a famous movie, partnering with movie studios on new movie releases, creating charity events with celebrities, etc. However, looking ahead, you realize that these goals could be jeopardized by several factors: - the market dominance of larger well-established competitors such as Netflix, HBO, and Disney - an increasing interest in original programming controlled by these direct competitors - the existence of cheaper or free alternatives that continually lure would be customers Write an investigative report to the director of public relations detailing your concerns, provide at least three well-developed recommendations as to events and material the public relations office could create to help the company meet its subscriber and financial goals, and compare/contrast the three options to recommend the one you think is best. Because this is an investigative report, it is essential that the solutions and recommendation you discuss are based on real research you do. You are allowed to invent specifics not covered in the prompt so long as they do not replace research or critical thinking in which the prompt is trying to engage you. Prompt: Imagine that you work for the public relations department of a new streaming movie rental service. For $8.00 a month your customers have unlimited access to a choice of thousands of streaming titles. The company's goal is to reach a total of 30 million subscribers (and increase the company's income accordingly) within the next five years. Your job is to come up with interesting and attention-getting public relations events and materials to help the company achieve its goals. This might include creating commemorative events connected to the anniversary of a famous movie, partnering with movie studios on new movie releases, creating charity events with celebrities, etc. However, looking ahead, you realize that these goals could be jeopardized by several factors: - the market dominance of larger well-established competitors such as Netflix, HBO, and Disney - an increasing interest in original programming controlled by these direct competitors - the existence of cheaper or free alternatives that continually lure would be customers Write an investigative report to the director of public relations detailing your concerns, provide at least three well-developed recommendations as to events and material the public relations office could create to help the company meet its subscriber and financial goals, and compare/contrast the three options to recommend the one you think is best. Because this is an investigative report, it is essential that the solutions and recommendation you discuss are based on real research you do. You are allowed to invent specifics not covered in the prompt so long as they do not replace research or critical thinking in which the prompt is trying to engage you